Dr. Peter H. Krawarik

is a Management Consultant firm registered in Vienna, Austria under the name of its founder and principal. Systems Physics Consultants is an elective non-registered name for this company. The areas of activity are Telecommunications with the disciplines of Technology, Access and Systems, and Business Development.

The consultancy prefers projects of International scope, spanning the US and Europe. Topics include Strategy, Marketing and Product Management. Standards and Regulatory Issues are important in those Telecommunications fields. For companies entering the European market, advice is often necessary on how to comply with the regulations and certification requirements. Business Development includes analysis and business case work for corporate customers in advising them what their best strategy should be.

What is Business Development?

The fundamental purpose of Business Development is to apply future oriented analysis to identify and recommend measures to the client that lead to increased success. Business Development is an interdisciplinary field that combines significant experience in technical and commercial aspects with strategic planning to help establish or improve the business under consideration. Most larger companies have a senior manager for business development on staff. For smaller companies, or alternatively for entering new fields where there does not exist enough expertise in the company, consultants are the choice. Business models and business cases may be part of that work. It should include an analysis of the status and conditions as they apply to the customer's business, and recommendations what to do, and when. Only a well considered strategic approach can help position the customer's business favorably in the competitive environment.

Business Development in Powerline projects

Technological evolution, standardization, regulatory issues and systems considerations are all moving forward in a dynamic interplay. One area is the decision on high level technology choices from a systems and network perspective. This requires a critical assessment of the technological approaches that are pursued world wide, including the still speculative ultra-broadband ideas. Selection and strategic migration for operators in access network solutions, in the technologies of Fiber, xDSL, Cable, Wireless and Powerline, are important aspects. Analysis of the best solutions for the operator’s business and Business Development cases help the operators to narrow down on the right network choices. The Systems selection for conventional, IP based and wireless technologies is the next level of consideration. Ultimately it is the desired Broadband end user access, the long discussed merging of data, voice, image and video that drives those developments.

Prospective PLC operators, usually starting out as Electric Utilities, need guidance in setting up the new business. The consultant acts here as an adviser and companion through the change process. Representation of the interests of North America based Power LAN companies in Europe is needed. The market for Power LAN (on premises) solutions in Europe is delayed relative to the US, but already around the corner. The time is now to begin thinking about entry strategies for Europe.